Valentine’s Day is a pale, pink shadow of its former self. Once associated with throbbing red passion and romance, today …
women
Black Friday 2012 Factoids: What to Talk About While Elbowing Your Way through the Mall
Here are some Black Friday data points to enlighten (and perhaps annoy) shoppers while they’re waiting in line for stores to open up, wondering whether prices will be cheaper next week, or arguing with a driver in the parking lot after getting into a car accident:
JCPenney: Forget Coupons and Black Friday Sales. How About a Free Photo Instead?
The reason why door buster deals, coupons, dramatic markdowns, and a short-lived sales are staples of the retail holiday scene is simple: They drive traffic into the stores. So how does a store attract customers when it’s sworn …
Cars for Comic Book Geeks? Curious Auto-Selling Strategies from Kia, Toyota
It’s unlikely that Batman or Bruce Wayne would ever be seen driving a Kia. The practical, commuter brand just wouldn’t be rugged (or bulletproof) enough to suit Batman’s crime-fighting activities, and Kia’s reputation for …
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
Women and Money: Why You Need to Take Control Now
The good news: More than a third of American women are now the family breadwinner (look at that!). The bad news: We still tend to pass the buck on important money matters, such as investing and retirement. Ready to take charge of …
Sad but True? Shopping Promoted as a Way to ‘Fill the Void’
Your life sucks. But it’ll suck less if you buy this thing we’re advertising. That, in a nutshell, is the message behind many advertising campaigns. It’s just that usually the message comes across in a fairly subtle way. Few ads …
Study: Guys Spend Stupidly When There Are Fewer Women to Date
Most men tend to do dumb things around women just to get their attention — wearing muscle shirts, flexing in muscle shirts, and lying about their job and marital status while wearing and flexing in muscle shirts, for instance. Add this to the list: spending money on stupid things and taking on credit card debt because they sense …
Why It’s Good That 76 Percent of Women Reported Being Their Household’s Primary Retirement Planner
A new report shows that more women are taking on a greater role in investing and family financial planning — and this could spell great news for the economy.
No Job? No Date for You!
In a new survey conducted by an online dating service, three-quarters of women said they were unlikely to date a man who is unemployed. Only one-third of the guys surveyed, by contrast, refuse to go with women who don’t have jobs.
Women and Money: Even College Grads Flunk Personal Finance
One of the chief conclusions that financial literacy experts have drawn in recent years is that college graduates typically know enough to manage their money reasonably well. Now, a new study looking specifically at educated …
More Women Are In the Workforce — So Why Are They Still Doing So Many Chores?
With all the time dedicated to getting women into the executive suite, it seems a bit silly to talk about who’s buying the groceries. But new data suggests that women in heterosexual partnerships may be just as burdened with …
