It’s not particularly complicated: $5 is a nice round, approachable, affordable-sounding number. At a time when popular fast-casual chains are pushing the average diner bill upward, the $5 price point is especially likely to get the attention of deal hunters. And that’s why fast food customers are seeing more and more of the fiver.
Wendy’s
Summer of 2013 Must-Taste Fast Food List: The Top Ten
We’ve rounded up ten very interesting, much-hyped new menu items offered by large quick-service restaurant chains — including the Wendy’s Bacon Pretzel Cheeseburger, the Dunkin Donuts Glazed Donut Breakfast Sandwich, and even a few items that don’t contain bacon. Warning: It is not advisable to try all of these on the same day.
McDonald’s McRib Has a Challenger: Burger King Roll Outs Its Own Boneless Rib Sandwich
The battle for boneless rib sandwich supremacy is on. This summer, Burger King menus will feature the BK Rib, a pork sandwich slathered in tangy barbecue sauce that may sound very familiar to loyal fans of the McDonald’s McRib.
Forget the Dollar Menu: 25¢ Burgers at White Castle Throughout May
Got a dollar? That’ll buy four sliders at White Castle in May. Even though the special deal is available throughout the month, you’ll have to time it carefully to take advantage.
The Real Reason We Love Some Brand Logos — And Hate Others
Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
In the Fast Food World, Is Fish the New Chicken?
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
How Fast Food Restaurants Tempt You into Breaking New Year’s Resolutions
Naturally, restaurants launch some of their most tempting deals of the year in January, making it extra difficult to keep resolutions.
Why Restaurants Have Been Holding Back on Hiking Menu Prices
As food prices rise, the cost of dining out inevitably inches up as well, right? Well, maybe not.
Wendy’s Doubles Down on Dollar Menu
Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is supersizing its value menu by adding a second tier of under-$2 items in addition to a core group …
Hot Buns! In Fast Food, a New Focus Is on What’s Outside the Sandwich
Specialty buns and breading will be hot at restaurants in 2013 — which is being dubbed the Year of the Bun.
‘Home of the Whopper’ Looks a Lot Like Its Neighbors
Imitation is the sincerest form of flattery, and it turns out it can be a shot in the arm for business, too. After losing its crown as the number-two burger chain in the country to Wendy’s, Burger King fought back and dumped $750 …
Fast Food’s New Mantra: Remodel and They Will Come (and Spend)
Year in, year out, most fast food restaurants see a steady increase in drive-thru visits by customers. While the rise in business is welcomed, fast food chains get even more excited when diners eat in the restaurant — because …
