If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Should consumers be able to buy Five Wives and some cold Raging Bitches? The manufacturers that make these products — a vodka and an ale, respectively — certainly think they should. Recently, though, state liquor …
A generation ago, a stocked liquor cabinet and a fridge filled with mass-produced beer were standards in the American home, and restaurants and bars served alcohol at a reasonable markup. In recent years, though, wine and craft …
If you always got what you paid for, then “cheap premium” would be an oxymoron. But more and more, consumers are learning that inexpensive doesn’t have to equate to poor quality.
When you pay more, you get better quality, right?
Sign of the times: Liquor sales rose moderately in 2009, with the biggest growth among cheap brands like Popov vodka.