If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
vodka
States Hope Hard Liquor Will Help Fix Their Economies
What’s With All the Offensive Alcohol Names?
Should consumers be able to buy Five Wives and some cold Raging Bitches? The manufacturers that make these products — a vodka and an ale, respectively — certainly think they should. Recently, though, state liquor …
The Recent Evolution of How We Get Tipsy
A generation ago, a stocked liquor cabinet and a fridge filled with mass-produced beer were standards in the American home, and restaurants and bars served alcohol at a reasonable markup. In recent years, though, wine and craft …
Light Beer, Suffering From Watered-Down Sales, Tries to Regain the Spotlight
Retail sales of craft beers grew 15% last year. Liquor also had a good 2011, with a 4% increase in sales, while wine has soared in popularity among Baby Boomers and women in general. Everywhere you look, there’s a hip new vodka …
High Quality, Low Price: The Consumer Quest for ‘Cheap Premium’ Brands
If you always got what you paid for, then “cheap premium” would be an oxymoron. But more and more, consumers are learning that inexpensive doesn’t have to equate to poor quality.
The Premium-Tasting Vodka That Costs $10 a Bottle
When you pay more, you get better quality, right?
Drink Like a College Student: Bottom-Shelf Booze on the Rise
Sign of the times: Liquor sales rose moderately in 2009, with the biggest growth among cheap brands like Popov vodka.
