While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning “doorbusters” and …
value
America’s Grouchiest, Dirtiest Family Restaurants
Few diners head to Friendly’s or Waffle House expecting top-of-the-line cuisine, service or ambience. The results of a new survey indicate that these chains seem to live up to their expectations.
Is a Quick-Service Pizza Joint Really the Most Satisfying Chain Restaurant Experience?
American consumers are apparently very satisfied with national pizza chains. The highest score in a new customer satisfaction survey was awarded to Papa John’s, while one of its low-cost pizza rivals, Little Caesar, also had one …
Set Prices That Benefit Everyone
Pricing shouldn’t be used to extract the maximum value from every transaction. Customers can feel the squeeze from these practices and may even lash out. Instead, create shared value with customers by using the following pricing principles:
Maybe the Slackers Who Never Set a Budget Know Something
A new study questions the long-accepted wisdom of setting a budget and sticking to it. The purpose of establishing a budget is to rein in one’s spending, but under certain circumstances, setting a budget does the opposite — and …
Today’s Value Shopper Heads to Amazon, Not Walmart
Walmart became the world’s largest retailer by attracting consumers who were most interested in low prices, not a highfalutin, top-notch shopping experience. So it’s unsurprising that Walmart has received poor ratings in studies …
Can a Car Cost $95K and Still Be Considered a ‘Best Value’?
By all accounts, Porsche makes some pretty amazing automobiles. But do cars that sell for $80K and $95K belong on a list naming the best values for consumers?
A Physics Professor Asks: Are No-Name Batteries a Better Value Than Major Brands?
Duracell? Energizer? The cheapie packages of AAs at the dollar store? Tired of dumping money blindly on batteries for Wii remote controllers, flashlights, Nerf guns, and the like, a physicist decides it’s time to investigate …
King of the Road: The 2012 Cars With the Most Bang for the Buck
Two major news organizations known for their rankings and ratings—Consumer Reports and U.S. News—have just released their latest lists of the automobiles offering the most value for the money. Which cars represent the wisest, …
Survey: The Frugal ‘New Normal’ Has Become the Norm
Throughout the recession and the slow, meek recovery that has followed, there has been much discussion about a “new normal.” After the financial collapse, there was a widespread shift among consumers, a tendency to scale back on …
