Anyone and everyone can write reviews of hotels and restaurants at sites like TripAdvisor and Yelp. So why would anyone pay $100 for a card that simply states “I Write Reviews” — something that, to repeat, anyone and everyone can do?
user reviews
The Yelp Conspiracy: How a Group of Businesses Conspired to Get Better Yelp Ratings
Yelp recently busted what it calls a “review-swapping ring,” in which partners in a business network posted top ratings and glowingly positive reviews of each other’s services.
9 Reasons Why You Shouldn’t Trust Online Reviews
You shouldn’t believe everything you read. And if you’re reading online reviews of products, hotels, restaurants, or local businesses or services? Then you should believe even less.
Angie’s List IPO: So Maybe a Paid-Membership Business Model Can Work?
The initial public offering of Angie’s List, the membership-only site offering consumer reviews of contractors, mechanics, and other local businesses in hundreds of communities around the country, is being viewed as an enormous …
Online User Reviews: Use Them to Buy Wisely, Vent, and Get Free Stuff
User reviews on sites like Yelp, CitySearch, and Amazon have changed the way consumers decide what to buy, what to read, where to eat, where to get their hair done, and so on. Before trying a place or product out, you can read about the experiences of dozens, sometimes hundreds of other consumers. While the information doesn’t always …
