Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored …
Online Banking: More Site Outages and Cyberattacks Coming?
Increasingly, banks want people to use digital means of conducting their banking business. But when things go awry, huge infrastructures can grind to a standstill, and customers become collateral damage.
Google CEO Meets with Feds as U.S. Senator Blasts FTC Over Antitrust Probe
With the clock ticking down until a crucial Federal Trade Commission vote over whether to sue Google for antitrust violations, the search giant’s CEO Larry Page met with federal officials in Washington, D.C., on Tuesday. The …
What Good Is a Gas Station (Or a Generator) If Gas Can’t Be Pumped?
Thankfully, Hurricane Sandy isn’t expected to bring about spiking prices at gas stations. In hard-hit areas, though, the Frankenstorm brought about an even more aggravating situation: It’s made it nearly impossible to buy gasoline period.
‘Sandy Sales’: After a Tragedy, How Soon Is Too Soon to Go Shopping?
In the aftermath of Hurricane Sandy, we’ll be greatly in need of consumers to get back to their free-spending ways to put the economy back on track. But while millions are still coping with destruction, death, and power outages, the idea of hosting a hurricane-themed sale is perhaps in bad taste.
Study: Posts on Facebook Almost Never Lead to Retail Sales
Social media has been described as having an “enormous influence” on consumer behavior. A 2011 Nielsen study found that roughly one-quarter of all time spent by Americans on the web is devoted to sites such as Facebook, Twitter, …
How Different Generations of Americans Try to Find Work
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Does Not Having a Facebook Page Make You ‘Suspicious’ to Employers?
Remember when the debate over “shoulder surfing” — that is, companies requiring job applicants to log into their social-media accounts so the interviewer could examine the applicant’s page in full — flared up earlier this …
The Dumbest Way Ever to Get Your Identity Stolen
Facepalm, as the kids would say. Even if you’re a relative newcomer to the Internet, there are probably some things you would consider unsafe to do — such as, oh, posting a picture of your credit or debit card for all the world …
How Recruiters Use Social Networks to Make Hiring Decisions Now
By now, we’ve all heard about how employers scope out the Tweets and Facebook profiles of job seekers to winnow down the field of applicants. But job seekers may be surprised to hear just how many recruiters now use social media …
How to Get the Most Out of Twitter
Twitter can be a great place for getting your message out and for interacting with customers, but there are a few basic practices to follow that will help make you more respected and effective.
Social Media Before the Internet: Tales of Victorians, Comic Book Fans, Phone Phreaks and CBers
Although the current spate of social media platforms burst onto the scene within the last several years, these tools have antecedents in earlier, traditional media. Long before the rise of Facebook, Twitter and MySpace, people …
