Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
tropicana
Tastes Great, Less Money: How to Knock an Easy 30% Off Your Grocery Bill
During a series of blind taste tests pitting store-brand foods versus name-brand products—say, Publix orange juice vs. Tropicana—there were rarely clear winners. In other words: The presence of a national brand label is by no means a guarantee that the product will taste better. So if you automatically, unconsciously default to …
