The expansion of online ticket marketplaces has meant that many tickets are now sold well below face value. It’s also resulted in tickets to some especially in-demand events becoming more expensive than ever.
In the last year, some 23 million Americans bought daily deals. That’s a lot of people. And because of all that money being spent, the daily deals market continues to attract new players, new innovations, and new ways to convince consumers they’re getting a deal.
“Does it make more sense economically to screen a movie to a half-empty theater if everyone pays $10, or to a full theater if everyone pays $5?”
“Ticketmaster is looking to cut out the scalpers by scalping its own tickets.”
Who would have guessed such a thing would happen when ticket-selling giant Ticketmaster and concert promoting giant Live Nation merged to form one giant live entertainment, profit-hungry monopoly?
Read up and pay attention or you’ll have good reason to complain too.