What’s selling briskly at Starbucks and Whole Foods, makes cameo appearances on ‘Boston Legal’ and ‘Grey’s Anatomy’, and is a hit on Google’s campus? Hint: It’s tasty water, without all the calories
Thinking Big
Blowing Hot
Green sentiment and tax incentives have lifted sales. But costs remain high, and manufacturers need more help from Washington
One Ailing Pet Yields a Small-Biz Juggernaut
Jean Hoffman’s aging pet inspired her to found a generic drug company for animals, where growth potential is the cat’s meow
Pouring It On
Brita sold the U.S. rights to its best product to Clorox. So it started Mavea to take on a familiar foe
Bonobos: Very Fit to Lead
Andy Dunn, CEO of Bonobos, is on a mission to end “khaki diaper butt” — and it’s possible he might upend men’s retail on the way
Recession Plan: More Benefits
In a tough economy, Republic of Tea made itself a better place to work
Management, Plain and Simple
The Amish have an enviable success record. Is it their lifestyle or the way they work?
Porphyry, Rock Star
A discovery in Mexico shakes up an Italian industry and creates new demand worldwide
What Lies Beneath
Geospatial’s Smart Probe answers a century-old question in 3-D: Where are the pipes?
The Cobbler’s Child
The scion of a shoemaking family takes a step in a different direction with Terra Plana
Rouge in Reverse
Huron Valley Steel is taking automobile deconstruction to its logical conclusion: metal and energy
Eco-Friendly Bottled Water
A British company focuses on helping the environment and maintaining profits