What did the 2012 holidays teach us about the current state of shoppers—and, of course, the places where they shop?
Walmart shut out the competition and purchased 50 million Facebook ads over Black Friday weekend — all without proof that doing so would necessarily help boost sales. Huh?
Shopping fatigue may have already hit American consumers, and there are still nearly three weeks left until Christmas.
By one estimate, retail sales hit $59 billion over Black Friday weekend. Or was the sales total a mere $22 billion, as another index stated? Similarly, online sales on Cyber Monday may have reached $1.46 billion or $1.98 billion, depending on which set of statistics you prefer.
Monday was the biggest day of online shopping in history, and it came on the heels of all-time high e-retail sales on Thanksgiving and Black Friday. Don’t think for a second, however, that any of this means shoppers will be abandoning physical stores anytime soon.
If retailers were concerned solely with in-store sales on Black Friday, then Black Friday 2012 was something of a dud. But the idea of Black Friday has expanded far beyond the day itself, as has the traditional in-store experience.
Here are some Black Friday data points to enlighten (and perhaps annoy) shoppers while they’re waiting in line for stores to open up, wondering whether prices will be cheaper next week, or arguing with a driver in the parking lot after getting into a car accident:
Are you prepared to shop, then shop some more? Get ready…get set…but wait! Read this before going off to the mall and making tons of purchases you’ll later regret.
The end of Thanksgiving week represents the high point of American consumption — a purposefully designed fast and frenzied shopping atmosphere at stores all over the country. And that’s exactly how many shoppers like it.
It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for …
First and foremost, big brick-and-mortar retailers want to drive foot traffic into stores during the holiday period. But even when it comes to the old-fashioned department store model, retailers understand that boosting online …