You’d think that when retailers enhance their online shopping options, the goal would be increased online sales. Not so with Target, Gap and Rite Aid — which are adding new online tools with the hopes of boosting in-store sales.
Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored posts, and more. Lately, however, a new relationship between brands and popular social media practioners is …
In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million views online. The viral hit should give the struggling retailer some much-needed buzz. It might also call …
When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
With the launch of a new price-matching guarantee, electronics giant Best Buy promises “the end of showrooming”.
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Drugstores are generally considered as little more than necessary and convenient. But now that some Walgreens boast nail salons, cafes serving sushi and smoothies, and impressive selections of beer, wine, liquor, and cigars, can …
Target is going on the offensive against showrooming: the cheap-chic retailer will now match the prices of identical items offered by competitors — even online competitors — year round.
Fast-food chains are seeping into places — and times of the day — that until recently were mostly fast-food-free zones
Too weird, too pretentious, too expensive, and, in the end, too out of step with what today’s arbiters of style deem cool. Those have been among the many critiques of Target’s multi-designer collaboration with luxury retailer Neiman Marcus — a partnership that was hyped to the hilt, and wound up as a major bust.