When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring a well-known brand is such a mismatch the reaction is more like What were they thinking?
sustainable
Q&A: What We Learned Skipping Supermarkets and Restaurants For a Year
Last October, Rachel Hoff and Tom Ferguson embarked on an experiment in hyper-locavore healthy eating. For the next 12 months, the couple from Vallejo, Calif., wouldn’t set foot in a grocery store or restaurant. Their family’s …
