Movie fans are surely excited by the soon-to-be-released Superman reboot, Man of Steel. But the film might be even more eagerly anticipated by its 100-plus corporate promotional partners, which are using the movie to help sell razors, cell phones, fast-food burgers, Twizzlers, a career in the armed forces and more.
The new Batman sequel, The Dark Knight Rises, is easily one of the year’s most heavily anticipated movies. There aren’t that many films, after all, that could sell out shows six months before the movie debuts.
Exactly what powers do I have? That’s not really clear just yet. But so far, they involve me doing something I’m pretty good at: sitting on the couch.
People are reacting to the economic downturn in different ways. Some folks are trying to change careers, whether they really want to or not. Lots of people are sensibly scaling back. Still others are taking a rather proactive approach: They’re turning into superheroes. No joke, as CNN reports.