The San Francisco 49ers Colin Kaepernick doesn’t play or look like a prototypical quarterback along the lines of Tom Brady or …
Super Bowl
Reality Check: There Is No Chicken-Wing Shortage — Prices Haven’t Really Soared Either
Hey wing nuts: relax. Despite reports to the contrary, buffalo wings, chicken wings or whatever you want to call them will be widely available during Super Bowl weekend. And you won’t have to pay through the beak to enjoy them.
5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
The Winners and Losers of the New Television Landscape
Even in the so-called digital age, TV remains must-see. The average viewer in the United States watches about 4.5 hours of live TV per day, according to Nielsen. But it seems rarer and rarer that many of us are watching the same …
Ha! Ads That Make You Laugh Don’t Really Make You Buy
It’s funny how commercials work. Or rather, according to a new study, it’s funny how some ads succeed in making viewers chuckle, but ultimately fail in what they’re supposed to do—entice couch potatoes into actually buying the …
Chicken Wings Are Hot, and Chicken-Wing Prices Are Hotter
Wingmen and wing nuts everywhere: the days of cheap chicken wings may be ending. After a year when chicken-wing prices were surprisingly mild, wings are especially hot in demand now, and prices are expected to remain at or near …
How Random Companies Desperately Try to Attach Themselves to All the Super Bowl Hoopla
The Super Bowl is obviously a big deal for business. Advertisers are paying an average of $3.5 million per 30-second commercial aired during the game, and they’re spending millions more to promote online contests and viral video …
Super Bowl Viewers Expected to Use Facebook, Twitter at Record Levels This Year
The Business of Super Bowl XLVI, By the Numbers
The Super Bowl is a big game for NFL fans and players, and it’s arguably an even bigger day for business interests surrounding the event. Here’s a look at some of the stats that have nothing whatsoever to do with what happens on …
Consumers Expected to Spend $11 Billion on the Super Bowl
The numbers show that, shaky economy or not, Americans are sparing no expense in order to be festive: We collectively dropped $7 billion on Halloween last year, and another $6 billion on Christmas decorations. And the Super Bowl? …
Why Aren’t Patriots Fans Paying Up to Go to the Super Bowl?
It’s the game that everyone wanted. (Well, everyone not rooting for the Ravens or 49ers, that is.) The New England Patriots will play the New York Giants in Super Bowl XLVI, a “Super Rematch” of the epic Tom Brady vs. Eli Manning …
