There have been many flaws in Europe’s strategy to resolve its ongoing debt crisis: The unreasonable obsession with …
strategy
Develop a Strategy the Smart Way
Strategic planning fails when it has fuzzy objectives, too many people, and a rushed schedule. When your company faces uncertainty and needs to develop a strategy fast, do it the right way:
Put Yourself in Your Customers’ Shoes
If your company is looking to innovate, don’t waste time analyzing market research reports and delving into customer data. What customers say they will do is not necessarily what they end up doing. Instead, put yourself in your customers’ shoes. Observe them using products and watch for frustrations they may not even notice. Don’t …
Compete To Be Unique, Not the Best
Most companies want to be the best at what they do. But in the vast majority of business, there is no such thing as “the best.” Trying to imitate rivals will get you nowhere: It’s impossible to do exactly what your competitors are doing and end up with superior results. Customers choose different products and services for different …
