When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
store within a store
JCPenney Would Be Doing Great If the Stores Were Less Like JCPenney
In a meeting with analysts this week, JCPenney CEO Ron Johnson—the retail superstar famous for making the Apple Store a monster success—proudly showed off a model of the JCPenney store of the future, featuring an assortment …
Big-Box Shrinkage: Retailers Embrace Sales on a Smaller Scale
While the big-box retail model is far from dead, stores such as Walmart, Best Buy, and Cabela’s are realizing that the enormous, one-size-fits-all approach doesn’t work for all shoppers—nor all locations. To grow, many …
