The San Francisco 49ers Colin Kaepernick doesn’t play or look like a prototypical quarterback along the lines of Tom Brady or …
sports merchandise
The Big Business of Bandwagon Baseball
Obviously, sports fans root for their teams to do well. But business owners who sell team merchandise probably root even harder, considering how much of an impact a team’s success (or failure) can have on sales of hats, jerseys, …
The ‘Linsanity’ Effect: NY Knicks’ Guard Jeremy Lin’s Surprise Success Leads to Sold-Out Arenas, Jerseys
The phenomenon of undrafted Harvard grad and previous NBA benchwarmer Jeremy Lin is translating into serious money, as Knicks’ ticket prices soar and stores can’t keep up with demand for Lin jerseys and “Linsanity” merchandise.
