The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
sports drink
A New Sports Drink Scores By Winning Over Soccer Fans (And Soccer Moms)
Among soccer-crazed Seattleites, the hottest ticket in town isn’t at a Sounders game when LA Galaxy comes to town. It’s a “Copa Golazo” in a converted BMW dealership with a 75-foot by 25-foot indoor soccer field …
Feds Charge ‘Rudy’ — Yes, That ‘Rudy’ — With Stock Fraud
This time, Rudy got sacked.
Daniel “Rudy” Ruettiger, best known as the indomitable underdog who realized his dream of playing football at Notre Dame, was charged with deceiving investors Friday by the Securities and Exchange …