Most airlines view fees for baggage and ticket changes as easy, highly lucrative revenue streams. Southwest Airlines views …
Southwest
Southwest Airlines: We’re Not Really About Cheap Flights Anymore
The U.S.’s biggest “low fare” airline appears to be experiencing an identity crisis. In Southwest’s new ad campaign, there’s no silly humor and no mention of “bags fly free” or cheap flight prices. The message is that this is a …
Ugh, More Airline Fees: Want a Decent Seat on Southwest? Pay Up
Et tu, Southwest? A relative absence of fees and an overall nonelitist, democratic approach to airline travel are among the reasons Southwest Airlines has been so successful. A new fee — $40 to be among the first on the plane …
Why an Airline That Travelers Love Is Failing
Virgin America is the equivalent of a TV show that’s a hit with critics but risks being canceled because of failing to attract enough viewers. The San Francisco–based carrier is regularly voted to the top of “best airline” …
Top Customer Ratings Go to ‘Low-Cost’ Airlines With Fewest Fees
In the most recent passenger satisfaction survey from J.D. Power and Associates, the two top-rated airlines are JetBlue and Southwest. While both are considered low-cost carriers, compared to the mainstream they’re more generous …
The Airlines Get a Little Cranky
Interesting week in the airline business. On Thursday a cranky three-year-old got his entire family chucked off an Alaska Airlines flight for refusing to put away his iPad, buckle his seatbelt and behave. Who does that kid think …
