Experiments in soda taxes and pay walls: an update

A couple of weeks ago, I blogged about soda taxes, the subject of a story I had in the magazine. At the time, Time.com readers couldn’t see the story, thanks to our new (pay) wall. Well, as it turns out, we’re only hiding our magazine stories for two weeks, and then they’re going up on the web site in full form. So now, after much anticipation, you can read what I wrote here.

Since I reported that story, another notable study of soda taxes has come out, from the U.S. Department of Agriculture’s Economic Research Service. The conclusion: hiking the price of sugar-sweetened soda, juice and sports drinks by 20% could cut the percentage of adult Americans who are overweight from 66.9% to 62.4%. More specifically:

Experiments in soda taxes and pay walls

I’ve got a story in this week’s magazine about the movement among state and local governments to tax soda. Such taxes are seen as a way to both raise revenue and discourage consumption of a product linked to obesity (and, in turn, rising health costs). As Kansas state senator John Vratil told me, “I thought [...]