LinkedIn trumps Facebook on vision and karma—and investors don’t mind that it’s so much more expensive
social media
The Qualities of Outperforming Companies
Companies are changing dramatically – and so are the skills and focus needed for success.
Companies See Opportunity in Social Media
Companies are getting savvier about social media, if a recent survey is any indication.
Protect Your Company From Social Media Mayhem
| As companies wade into social media, many find that it’s challenging to develop sound legal policies about the use of this technology. Sharon Toerek, a partner at the Cleveland law firm of Licata & Toerek, says too many companies construct social media policies in a vacuum. “It requires a multidisciplinary approach,” she |
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Are Startups Active in Social Media More Likely to Succeed?
Are startups that are active in social media more likely to succeed? One company that funds startups thinks that’s the case – at least for online retailers.
How to Get the Most Out of Twitter
Twitter can be a great place for getting your message out and for interacting with customers, but there are a few basic practices to follow that will help make you more respected and effective.
Why Your Small Business Needs to Be on Social Media
Still not convinced that social media is worth your time? You might want to think again.
Social Media Before the Internet: Tales of Victorians, Comic Book Fans, Phone Phreaks and CBers
Although the current spate of social media platforms burst onto the scene within the last several years, these tools have antecedents in earlier, traditional media. Long before the rise of Facebook, Twitter and MySpace, people …
10 Ways You Should Never Describe Yourself To A Potential Client or Employer
When other people use these words to describe your talents, it’s OK. When you do it, you just sound like a pompous jerk.
10 Things You Should Tweet
There’s no magic formula for how to use Twitter to promote your business. But here are a few things to try.
Facebook Advertising: Make Sure You Blend In
If you’re planning to advertise your small business on Facebook, you need to keep in mind your audience and their reason for being on the site so you’ll approach them in an appropriate, effective way.
Social Media, Simplified
Running a small business? Social media is a free and effective tool for interacting with your customers, building your brand and ultimately boosting sales. Still, tweeting, posting and pinning needn’t consume your entire work …
