LinkedIn trumps Facebook on vision and karma—and investors don’t mind that it’s so much more expensive
Companies are changing dramatically – and so are the skills and focus needed for success.
Companies are getting savvier about social media, if a recent survey is any indication.
|As companies wade into social media, many find that it’s challenging to develop sound legal policies about the use of this technology. Sharon Toerek, a partner at the Cleveland law firm of Licata & Toerek, says too many companies construct social media policies in a vacuum. “It requires a multidisciplinary approach,” she|
Are startups that are active in social media more likely to succeed? One company that funds startups thinks that’s the case – at least for online retailers.
Twitter can be a great place for getting your message out and for interacting with customers, but there are a few basic practices to follow that will help make you more respected and effective.
Still not convinced that social media is worth your time? You might want to think again.
Although the current spate of social media platforms burst onto the scene within the last several years, these tools have antecedents in earlier, traditional media. Long before the rise of Facebook, Twitter and MySpace, people …
When other people use these words to describe your talents, it’s OK. When you do it, you just sound like a pompous jerk.
There’s no magic formula for how to use Twitter to promote your business. But here are a few things to try.
If you’re planning to advertise your small business on Facebook, you need to keep in mind your audience and their reason for being on the site so you’ll approach them in an appropriate, effective way.
Running a small business? Social media is a free and effective tool for interacting with your customers, building your brand and ultimately boosting sales. Still, tweeting, posting and pinning needn’t consume your entire work …