Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored …
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
There’s nothing particularly new about the horrendous state of customer service. What is new is that maybe, just maybe, businesses will take steps to make customers happier this year.
No one should anticipate that a “Sandy stimulus” will kick the economy into a higher gear. Even so, Sandy has caused businesses of all shapes and sizes to be exceptionally busy — including a few you wouldn’t expect.
Your best customers and biggest fans could be your biggest marketing advantage – if you know how to use them.
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Word-of-mouth marketing used to be about one happy customer recommending a business or product to a friend. In the age of social media, a single happy customer can reach thousands of other potential customers, so how can you increase your chances of that happening?
There are plenty of corporate-ready tools for communication and collaboration out there, but you may be able to improve the way your employees collaborate just by using social networks they’re already familiar with.
You can learn a lot from your competitors – and their websites and search rankings may be a good place to start.
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
Remember when the debate over “shoulder surfing” — that is, companies requiring job applicants to log into their social-media accounts so the interviewer could examine the applicant’s page in full — flared up earlier this …