Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored …
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5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Could 2013 Be the Year That Customer Service Gets Better?
There’s nothing particularly new about the horrendous state of customer service. What is new is that maybe, just maybe, businesses will take steps to make customers happier this year.
Sandy Bump? Where Business Is Brisk After the Storm
No one should anticipate that a “Sandy stimulus” will kick the economy into a higher gear. Even so, Sandy has caused businesses of all shapes and sizes to be exceptionally busy — including a few you wouldn’t expect.
Study: Posts on Facebook Almost Never Lead to Retail Sales
Social media has been described as having an “enormous influence” on consumer behavior. A 2011 Nielsen study found that roughly one-quarter of all time spent by Americans on the web is devoted to sites such as Facebook, Twitter, …
Mobilizing Your Brand Advocates
Your best customers and biggest fans could be your biggest marketing advantage – if you know how to use them.
How Different Generations of Americans Try to Find Work
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Using Facebook to Generate Word-of-Mouth Marketing
Word-of-mouth marketing used to be about one happy customer recommending a business or product to a friend. In the age of social media, a single happy customer can reach thousands of other potential customers, so how can you increase your chances of that happening?
Using Twitter and Other Social Networks for Low-Cost Collaboration
There are plenty of corporate-ready tools for communication and collaboration out there, but you may be able to improve the way your employees collaborate just by using social networks they’re already familiar with.
Learn From Your Competitors
You can learn a lot from your competitors – and their websites and search rankings may be a good place to start.
Viewpoint: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
Does Not Having a Facebook Page Make You ‘Suspicious’ to Employers?
Remember when the debate over “shoulder surfing” — that is, companies requiring job applicants to log into their social-media accounts so the interviewer could examine the applicant’s page in full — flared up earlier this …
