Your best customers and biggest fans could be your biggest marketing advantage – if you know how to use them.
social marketing
Using Facebook to Generate Word-of-Mouth Marketing
Word-of-mouth marketing used to be about one happy customer recommending a business or product to a friend. In the age of social media, a single happy customer can reach thousands of other potential customers, so how can you increase your chances of that happening?
Pinterest Can Drive Traffic and Sales to Your Website
Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.
7 Reasons Facebook Flopped
Facebook skidded 11% lower on Monday, its second day as a publicly traded stock, capping one of the worst market debuts ever. Let’s hope that Mark Zuckerberg and his new bride Priscilla Chan aren’t as star-crossed as the $16 …
Would You Charge 75 Cents To Save A Child?
The New York Times has an extraordinary story today about getting mosquito nets to the poor. It’s billed as science section story, but it’s an instructive economic story too.
Mosquito nets treated with DDT or other insecticides are a key line of defense against malaria in poor countries. They cost, according to Reuben Kyama and Donald …
