Your best customers and biggest fans could be your biggest marketing advantage – if you know how to use them.
Word-of-mouth marketing used to be about one happy customer recommending a business or product to a friend. In the age of social media, a single happy customer can reach thousands of other potential customers, so how can you increase your chances of that happening?
Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.
The New York Times has an extraordinary story today about getting mosquito nets to the poor. It’s billed as science section story, but it’s an instructive economic story too.
Mosquito nets treated with DDT or other insecticides are a key line of defense against malaria in poor countries. They cost, according to Reuben Kyama and Donald …