Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
showrooming
Beyond Showrooming: 3 Quirky Ways Smartphones Are Changing How We Shop
When shoppers met the smartphone, they quickly learned that the device was ideal for shopping around — while shopping in person. They could do things like check Kelley Blue Book prices at car dealerships, or see if a dress in a …
Best Buy Swears Shoppers Don’t Have to Bother Showrooming Anymore
With the launch of a new price-matching guarantee, electronics giant Best Buy promises “the end of showrooming”.
Amazon’s Low Prices Are Targeted: Target’s Online Price-Matching Policy Becomes Permanent
Target is going on the offensive against showrooming: the cheap-chic retailer will now match the prices of identical items offered by competitors — even online competitors — year round.
For Most Consumers, Plenty of Holiday Shopping Left to Do
By Matching Online Prices, Are Best Buy and Target Doing Exactly What Amazon Wants?
When Target and Best Buy recently announced that they would be taking the fight to Amazon during the holiday shopping season by matching prices with major online sellers, many shoppers reacted with the thought: Well it’s about …
For 2012 Holidays, War Is On Against Amazon: Target Matches Online Rival Prices
The competition for shopper dollars is always fierce during the winter holidays. Last year, arguably no retailer was as aggressive as Amazon, which boldly stole customers with a price-checking app promotion that was described as …
Best Buy’s Showrooming Counterattack: We’ll Match Amazon Prices
Why Black Friday Will Be Subdued, and Cyber Monday Will Break Records
Black Friday has widely been called “the busiest shopping day of the year.” Often, this just isn’t true—the Saturday before Christmas usually yields the most holiday purchases. Quibbles aside, this year, Black Friday is being …
The One Big Asterisk in Retailer Price-Matching Guarantees
Toys R Us, Walmart, Best Buy, and other stores have recently announced their latest guarantees to match prices offered by competing retailers this holiday season. These guarantees sound terrific for consumers, and at first …
What’s in Store for Holiday Shopping 2012?
Where will you be shopping during the upcoming holidays? What, when, and how are you likely to check off the items on your shopping list? The predictions of retail analysts are in.
Could ‘Showrooming’ Actually Be Good for Brick-and-Mortar Retailers?
Stores hate it when shoppers scope out merchandise in person, only to whip out a smartphone, shop around, and ultimately make the purchase elsewhere. Yet could this practice, known as “showrooming,” wind up helping retailers, …
