Word has gotten out that men do more of the household shopping nowadays. Accordingly, we’re being asked to shop in “man …
Sex
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
No Job? No Date for You!
In a new survey conducted by an online dating service, three-quarters of women said they were unlikely to date a man who is unemployed. Only one-third of the guys surveyed, by contrast, refuse to go with women who don’t have jobs.
When Consumers Pay More Due to Race or Gender
Is there a “woman tax”? By some account, women pay over $1,300 more annually than men for everything from deodorant to sneakers to health care. They’re not the only group that pays a premium, though. Men are charged thousands …
Romance & Real Estate: How Your Housing Situation Affects Your Love Life
Where you live affects who you date—and who will absolutely refuse to date you. In honor of Valentine's Day, the real estate website Trulia commissioned Harris Interactive to conduct a survey looking at the intersection of …
Valentine’s Day 2012 Spending, By the Numbers
According to one estimate, 60% of all Valentine’s spending occurs in the five days leading up to and including the holiday. That means we’re in the prime Valentine’s spending period right now. Here are some more factoids related …
Survey: Women Are Smarter, More Thorough When Buying Cars
Study after study shows that, generally speaking, women are uncomfortable haggling over major purchases. The groundbreaking book Women Don’t Ask indicated that men are four times more likely to initiate negotiations than women, …
Is Your Partner Cheating On You? Blame the Economy!
Researchers at the University of Kansas just found one more piece of bad news about this so-called recovery: A crummy economy could prompt men, even those in monogamous relationships, to seek out more sex partners.
As the Economy Goes, So Goes Birth Rates: Fewer Babies Born Since Recession
It seems like more than just coincidence that the birth rate and the overall number of births in the U.S. have sharply declined since the beginning of the recession.
The Porsche as Smart Investment for Single Guy on the Make
A new study indicates that driving a Porsche or engaging in otherwise flashy spending can serve a dual purpose. First, it successfully attracts women. Second, it gives off the distinct impression to women that the owners of such …
Which Would You Prefer: $1 Million or a Hot Body?
Talk about a million-dollar body: In a new poll, nearly one-quarter (22%) of Americans say they would rather have their dream body for the rest of their lives than win $1 million in the lottery.
The Argument for ‘Cheap’ Sex
“When sex is dirt cheap, we’re much more likely to go at it like rabbits. Couple O has been together for 15 years and has a great sex life. They keep it affordable. If they’re tired, they make it quick. Maybe they don’t even bother to take their shirts off.”
