A buy-one-get-one-free special on cars? Not exactly. To ease consumer concerns about the limited driving range of electric vehicles, two automakers are giving buyers free access to traditional gas-powered rental cars and loaners throughout the year.
ZipCar’s business model has been heralded as a game changer, potentially disrupting car sales and traditional car rentals alike. So what does it mean now that ZipCar has been purchased by a traditional rental car company?