Most men take little joy in shaving. Keeping a clean-shaven face is an obligation — a chore that’s necessary for …
razors
Dollar Shave Club: A Start-Up’s Viral Ad for ‘F***ing Great’ Razors Is a Big Hit
Here’s the Dollar Shave Club concept: Starting at $1 per month, customers get a month’s worth of razors delivered to their doors, with a razor handle included in the first shipment. As far as modern-day business models go, it …
Why Oh Why: Why You Should Care About These 8 Consumer Questions Asking ‘Why’
For instance: Why in the world would you have to pay a fee just to pay your bill?
Why You’ll See Tons of “New and Improved” Products Soon
Call it the recession lesson. The downturn caused many newly thrifty consumers to detour into the world of cheap toilet paper, store brand shampoos, and other generic necessities. And you know what these consumers discovered? The cheaper stuff isn’t half-bad. Often, the cheaper stuff clearly gives more bang for the buck. So why would …
Life’s Little Rip-offs That Drive Consumers Totally Nuts
Printer ink—which often costs more than the damn printer itself—immediately comes to mind. So do razor blade cartridges that cost more than $4 a pop.
