It’s accused of selling private information to advertisers
privacy
Give Disney Visitors Hi-Tech Wristbands and They Spend More Money
Once again, Disney appears to have mastered the art of rolling out a new perk for guests—that actually winds up with them spending more money at Disney. This time, it’s a wristband that serves as a combo admissions pass, room key, credit card, and reservation assistant for rides and restaurants.
When a Retailer Asks, ‘Can I Have Your ZIP Code?’ Just Say No
Most of us have, at some point, been asked for our address, ZIP code, phone number or e-mail address while buying something. What’s the deal with that?
Why Aren’t More Families Signing Up for Cheap Internet Service?
A little over a year ago, Comcast introduced Internet Essentials, in which low-income families are eligible for home Internet service for just $9.95 per month. While roughly 2.3 million families in the U.S. qualify for Internet …
Private Eyes: Are Retailers Watching Our Every Move?
Traditional brick-and-mortar retailers don’t have a lot going for them these days. On the one hand, high unemployment and stagnant wage growth is sapping the purchasing power of the average consumer, and on the other, the rise …
Big Data: Which Websites Respect Your Privacy Rights the Least?
Fine. Nobody reads website “terms of service” fine print. Of course we should be concerned about our privacy, but these (often one-sided) agreements are almost impossible to decipher and can seem kind of pointless in that even if Facebook or Google does something we don’t like, it’s not like we’re going to stop using them.
Future of Retail: How Companies Can Employ Big Data to Create a Better Shopping Experience
You don’t have to be a management consultant to know that we are all besieged by information, but it’s the consultant’s job to come up with a snappy buzzword to describe the phenomenon, and they have settled upon the …
How to Get Consumers to Share Personal Data
Consumers are understandably reluctant to share personal information, but new research suggests they may be willing to share personal information – for a price.
Does Not Having a Facebook Page Make You ‘Suspicious’ to Employers?
Remember when the debate over “shoulder surfing” — that is, companies requiring job applicants to log into their social-media accounts so the interviewer could examine the applicant’s page in full — flared up earlier this …
Big Data Knows What You’re Doing Right Now
“Big Brother is watching you.” That’s a line from the dystopian classic 1984, but it’s also far closer to reality than most Americans realize. No, there’s not some totalitarian government spy in a trench coat following you, but …
Questions You Shouldn’t Ask Your Customers
Consumers are very reluctant to reveal personal information, according to a new survey, so you may want to limit what you ask them – and make it clear what you plan to do with the data.
Google Maps: Now Helping Your Boss Track Your Every Move
The next time you try to disguise an extended lunch break as a business meeting, your boss might know about it, thanks to a new Google Maps app that lets your employer track your every move.