One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95. Perhaps what’s most remarkable of all is that the price of Warby Parker glasses was almost set at $50 cheaper.
pricing
Set Prices That Benefit Everyone
Pricing shouldn’t be used to extract the maximum value from every transaction. Customers can feel the squeeze from these practices and may even lash out. Instead, create shared value with customers by using the following pricing principles:
More Troubles for JCPenney: Top Executive Departs Amid Sales Slump
Ron Johnson was brought in as JCPenney’s new CEO last year largely due to his experiences with two of the most phenomenal success stories in retail in recent history: Target and Apple Store. What does it mean that Johnson’s …
Can You Sue a Store for Having Too Many Sales?
There’s a good argument to be made that when a store’s merchandise is always on sale, it’s never really on sale. The retailer is just employing fake prices that no one ever pays. The prices exist only to make discounts seem …
For Start-Ups, Getting the Basics Right Isn’t Easy
Things like pricing and finding your market and niche are extremely important to the success of a new startup – but getting those basics right is a lot harder than you think.
E-book Price-Fixing: Finding the Best Model for Publishers — and Readers
In a case that has attracted worldwide attention, Apple and five book publishers were sued this spring by the U.S. Department of Justice on the grounds that they colluded to fix prices for e-books sold on Apple’s iBookstore …
