Forget, for the moment, about how much Spotify pays out to artists.
Focus instead on the nature of those payouts.
Popular Music
Advertising Killed the Radio Star: How Pop Music and TV Ads Became Inseparable
Chances are you’ve heard indie singer-songwriter Ingrid Michaelson. But not on the radio. Or in a music video. And probably not from buying her album, or even downloading her songs from iTunes.
