pitching

Perfect Your Pitch

Elevator pitches aren’t just for start-ups. They are helpful in job interviews, networking events, presentations, or any time you need to quickly explain your case. Instead of stumbling when asked, “What does your company do?” prepare an effective pitch that outlines win-win goals and launches a deeper relationship. Grab the …

Use Your 118 Seconds Wisely

The average length of an elevator ride in New York City is 118 seconds. If you use that as a guide, it means you’ve got less than two minutes to deliver a winning elevator pitch for your amazing new idea — wherever you are. Start by grabbing your prospect’s attention in the first few seconds. Convey who you are and describe what …