If you think shopping is a simple act based on simple human needs, you’re sadly mistaken. Either that or you’re a really good, amazingly efficient and unemotional shopper. For most consumers, shopping takes on meaning beyond a basic exchange of goods and currency, serving as therapy, entertainment, sport, drug, and sometimes, um, torture?
Paco Underhill
What’s Wrong with Online Shopping
Online shopping has plenty of pluses going for it: Compared to the in-store experience, the consumer can browse more quickly than strolling down the aisles, and can do so 24 hours a day, without ever having to head to the mall. But the experience is far from perfect, and I’m not talking about the obvious downsides, like that you can’t …
