Pabst Blue Ribbon

In China, Pabst Blue Ribbon is Pure Gold

Another post from Ruchika Tulshyan:

Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S.

Don’t trust me? Pabst Blue Ribbon did it. The PBR beer that has …