When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring a well-known brand is such a mismatch the reaction is more like What were they thinking?
So much for saving the planet. A recent survey reveals that over the past few years, Americans have become less likely to say they care a great deal about the current and future state of the environment. Similarly, we’re also …
Next up in our personal finance guru Q&A series is Farnoosh Torabi, who doles out financial advice regularly on all the major morning talk shows, writes MoneyWatch’s Your So Money blog, and has a new book out called Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life.
Come on: Haven’t you always wanted to see what’d happen when you put something other than dishes in the dishwasher?
Guess which answer was picked by nearly half of people in a recent survey. Also: four other pressing questions every smart consumer should ponder.