The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Oreo
From Chick-fil-A to Amazon, Why Companies Take a Stand on Social Issues
Last week, billionaire Amazon founder Jeff Bezos and his wife MacKenzie pledged $2.5 million to help pass a referendum on same-sex marriage in Washington State. With the donation, the Bezoses became the largest public financial …
