When successful, a store within the store will improve the appeal of both brands involved. That’s especially important for a retailer presumed to be on its deathbed.
Neiman Marcus
Target Introduces Six New Brands … That You Can’t Buy in Stores
Cheap chic retailer Target is renowned for brand collaborations good (the Missoni craze) and bad (the Neiman Marcus collection that no one wanted). Target’s new brand partnerships may be the most intriguing of all. Just don’t go …
Epic Retail Fail: Where Did the Target + Neiman Marcus Collection Go Wrong?
Too weird, too pretentious, too expensive, and, in the end, too out of step with what today’s arbiters of style deem cool. Those have been among the many critiques of Target’s multi-designer collaboration with luxury retailer Neiman Marcus — a partnership that was hyped to the hilt, and wound up as a major bust.
Beyond Deals & Discounts: How Retailers Are Luring in Holiday Shoppers
Low prices are sure to draw in consumers during the ultra-competitive holiday shopping season. But cheap deals are hardly the only strategy being used by stores to woo consumers.
Neiman Marcus and Target Team Up to Go After the Big Middle
This Christmas you won’t have to travel to New York or Los Angeles to splurge on a designer dress or a new purse. You’ll find them just a few aisles away from the laundry detergent and the diapers–at Target.
Last-Minute Father’s Day Shopping Guide: A Guide for What Not to Buy
Every June we’re flooded with Father’s Day gift guides. While some of these ideas are reasonable, other gift recommendations don’t seem as if they were actually recommended by any dad on the planet. Bearing in mind that most …
Some Stores Finally Decide It’s a Bad Idea to Spam Customers
Got an in-box clogged with ads from retailers? You’re not alone. In recent months, many stores have been sending customers promotional e-mails at a pace of more than one per day. Spam-happy retailers such as Neiman Marcus deluged …
Warning: Don’t Mix Alcohol and Online Shopping
Drunk dialing, drunk texts, drunk Facebooking … there are many things one shouldn’t do while drunk. Add online shopping to the list.
Top 10 Shopping Trends for the 2011 Holiday Season
Here’s a look back at the frantic holiday shopping season that’s just passed—and that, among other things, reached a high point for self-gifting, shoplifting, free shipping, and procrastination. Without further adieu, this …
Customer Service Done Right: When an Actual Human Being Answers the Phone
The ninth circle of customer service hell usually begins with a phone call looped through a maddeningly automated system known as IVR (Interactive Voice Response)—you know, the one in which you “Press 1 to continue in English” …
It’s a Deal: Extra 40% Off Sale Items at Neiman Marcus
Now through August 11, Neiman Marcus is offering an extra 30% off when you purchase one sale item, and an extra 40% off when you buy two or more sale items—meaning the total discount sometimes adds up to 75% off the original prices. Also, use the promotion code AUGFS to get free shipping on all orders.
Mall Wonder: To Attract Shoppers, Stores Host Aerial Performers and Window Displays Kids Can Crawl Inside
Apparently, some flashy entertainment and interactive fun are likely to put shoppers in the mood to buy.
