Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
In a new taste test, Walmart’s medium-roast Great Value 100% Colombia coffee was rated on par with the equivalent costing more than double the price bearing the Starbucks label. And no, the taste test wasn’t organized by Walmart.
As 2010 comes to a close, keep some money in your pocket when bellying up to the bar or the fast food counter, considering luxury “status” purchases, shopping the post-Christmas sales, and planning your kid’s birthday party.
During a series of blind taste tests pitting store-brand foods versus name-brand products—say, Publix orange juice vs. Tropicana—there were rarely clear winners. In other words: The presence of a national brand label is by no means a guarantee that the product will taste better. So if you automatically, unconsciously default to …