Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
name brands
No Joke: Walmart Coffee Tastes As Good As Starbucks
In a new taste test, Walmart’s medium-roast Great Value 100% Colombia coffee was rated on par with the equivalent costing more than double the price bearing the Starbucks label. And no, the taste test wasn’t organized by Walmart.
81 End-of-Year Money Tips
As 2010 comes to a close, keep some money in your pocket when bellying up to the bar or the fast food counter, considering luxury “status” purchases, shopping the post-Christmas sales, and planning your kid’s birthday party.
Tastes Great, Less Money: How to Knock an Easy 30% Off Your Grocery Bill
During a series of blind taste tests pitting store-brand foods versus name-brand products—say, Publix orange juice vs. Tropicana—there were rarely clear winners. In other words: The presence of a national brand label is by no means a guarantee that the product will taste better. So if you automatically, unconsciously default to …
