The latest vehicles that are being pumped up as ideal for families include hybrid gas sippers, tiny SUVs, redesigned work vans, and even pickup trucks. You’ll often see them described as “people movers” and “family haulers.” What they won’t be called—not officially anyway—are “minivans.”
Word has gotten out that men do more of the household shopping nowadays. Accordingly, we’re being asked to shop in “man aisles” in supermarkets, and we’re even being subjected to an awful new made-up term: “mansumer.”
Automakers are realizing that millennials are not like older consumers — and that the trusty old car models and classic sales pitches just won’t cut it.
Chrysler, which more or less invented the minivan and regularly accounts for half of all minivans sold in the U.S. annually, is killing off one of its best-selling family automobiles, the Town & Country. Why?