Word has gotten out that men do more of the household shopping nowadays. Accordingly, we’re being asked to shop in “man …
men
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
No Job? No Date for You!
In a new survey conducted by an online dating service, three-quarters of women said they were unlikely to date a man who is unemployed. Only one-third of the guys surveyed, by contrast, refuse to go with women who don’t have jobs.
Hey Buddy, Got Any Eye Shadow I Can Borrow?
At first blush, the idea of makeup products for men sounds laughable. And yet men’s cosmetics and grooming products are among the fastest-growing segments in the beauty industry. What’s key to rising sales is that the M word is …
Five Lessons About Work You Won’t Learn in School, from the Sklar Brothers
In their new show, United Stats of America (which debuts Tuesday at 10 p.m. E.T. on the History Channel), twin comedians Jason and Randy Sklar drill deep into the numbers that make America great — or at least, greatly filled …
Why Men Will Continue to Dominate the Jobs Recovery
Men might have lost more jobs during the recession than women did — but a new report shows that it’s women who are struggling more in the financial recovery.
Romance & Real Estate: How Your Housing Situation Affects Your Love Life
Where you live affects who you date—and who will absolutely refuse to date you. In honor of Valentine's Day, the real estate website Trulia commissioned Harris Interactive to conduct a survey looking at the intersection of …
The Business of Super Bowl XLVI, By the Numbers
The Super Bowl is a big game for NFL fans and players, and it’s arguably an even bigger day for business interests surrounding the event. Here’s a look at some of the stats that have nothing whatsoever to do with what happens on …
Survey: Women Are Smarter, More Thorough When Buying Cars
Study after study shows that, generally speaking, women are uncomfortable haggling over major purchases. The groundbreaking book Women Don’t Ask indicated that men are four times more likely to initiate negotiations than women, …
To Kick Off the Labor Day Festivities, Some Grim Employment Statistics
Labor Day weekend is celebrated in honor of workers everywhere. Now, if only there were more companies willing to do the honorable thing and put more workers to work …
The Porsche as Smart Investment for Single Guy on the Make
A new study indicates that driving a Porsche or engaging in otherwise flashy spending can serve a dual purpose. First, it successfully attracts women. Second, it gives off the distinct impression to women that the owners of such …
Everything You Need to Know About Consumers, Part II
In Part I of this consumer factoid extravaganza, we learned all sorts of weird info about spending habits, housing costs, and family expenditures. For the sequel, we’re dealing with moms, Mexicans, McDonald’s, men’s dwindling DIY skills, the earning power of maiden names, how using a cell phone can be a sign of poverty, grandparents …
