If your business is growing and you’re getting noticed, eventually you’re going to get interviewed by a media outlet somewhere. Here are some tips to help you communicate effectively with the media.
media
Boo! Ghostwriting Grows in Age of ‘Book as Badge’
The craft of ghostwriting is a dark art of sorts, replete with secrecy and scandal. But lately, it’s also becoming a booming business.
Ghostwriters, once the preserve of politicians and celebrities, are in demand by a
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Advertising Killed the Radio Star: How Pop Music and TV Ads Became Inseparable
Chances are you’ve heard indie singer-songwriter Ingrid Michaelson. But not on the radio. Or in a music video. And probably not from buying her album, or even downloading her songs from iTunes.
The Heavy Hitters of Davos 2012
Each year, the world’s most important decision makers in business, politics and the nonprofit world descend upon Davos, Switzerland, for the World Economic Forum to rub elbows and discuss the year to come. With the specter of a Eurozone breakup looming and the world economy clinging to a fragile recovery, these big-wigs will have plenty …
Why It Pays to Ignore the Financial News
When it comes to money, it often pays to ignore financial news. The media is in the business of selling news, and to do that, they sensationalize it. Fueled by the over-eager reporting, irrational exuberance can quickly turn to …
Ew alert: bedbugs at Fox News!
From a small item the other day in The New York Times:
In an interview on Monday, Warren Vandeveer, senior vice president for operations and engineering at Fox News, said the cable channel had realized it had a problem a few weeks ago, when an employee “caught a bug and showed it to us.” An exterminator determined that the incursion
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Now is a sucky time to go for a media job
According to Advertising Age, employment in the sector is at a 15-year low. Take a look at their chart:
Adage.com
Ad Age minces no words: “Get out of media,” writes Bradley Johnson.
U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in
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