The battle for boneless rib sandwich supremacy is on. This summer, Burger King menus will feature the BK Rib, a pork sandwich slathered in tangy barbecue sauce that may sound very familiar to loyal fans of the McDonald’s McRib.
McDonalds
The Charles Ramsey-McDonald’s Episode: How a Viral Marketing Opportunity Can Backfire
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Efficiency Backlash: Businesses Find Too Much Downsizing Can Hurt the Bottom Line
One national restaurant chain realizes that overburdening its employees hurts sales, as well as the company brand. Will more businesses follow its lead?
Latest Unavoidable Fast-Food Buzzwords: The Rise of Crazy, Premium, Snacks
You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too.
In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
In the Fast Food World, Is Fish the New Chicken?
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
Why Restaurants Have Been Holding Back on Hiking Menu Prices
As food prices rise, the cost of dining out inevitably inches up as well, right? Well, maybe not.
Fast Food: Spreading like the Blob
Fast-food chains are seeping into places — and times of the day — that until recently were mostly fast-food-free zones
Wendy’s Doubles Down on Dollar Menu
Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is supersizing its value menu by adding a second tier of under-$2 items in addition to a core group …
Top Grinchiest Stories of the 2012 Holiday Season
Given the number of recent Grinch-like thefts and other Grinch-like actions that have ruined Christmas for some, it looks like there are indeed people whose hearts are two sizes too small. Here’s a roundup of this season’s …
Snack Culture Rising: Why Restaurant Menus Will Feature Even More Snacks Next Year
According to a study conducted a couple years ago, the number of fast-food menus featuring the word “snack” tripled from 2007 to 2010. Our snacking seems to have only picked up pace since then.
