Sleep is one of life’s great free pleasures. Yet apparently many consumers feel they have to drop a lot of money in order to …
mattresses
Why the Mid-Priced Mattress Is Getting No Love
When navigating the spectrum of products in the marketplace, consumers naturally gravitate to the middle. The popular mid-price hotel category, for instance, is attractive to the masses who don’t want to skimp by staying at a …
Don’t Nap On This: Why The Business of Sleep Will Keep Booming
One day, when smog-free cars run on sea water and every loophole in the tax code has been closed, the entirety of humanity will be in such a glorious state of physical fitness and spiritual bliss that falling asleep will be as …
It’s Yard Sale Season! 5 Rules for Smart Shopping
There’s a good argument to be made that many, if not most, things can and should be purchased used. In the interests of minimizing environmental impact and/or just saving a few bucks, all sorts of consumers swear by the wisdom of …
