What do a toy company, a supermarket, a low-cost furniture chain, and a movie studio have in common? They’re all trying to extend their brands—perhaps in embarrassingly awkward fashion—into the hotel business.
Marriott
Marriott & IKEA Launch a Hotel Brand for Millennials: What Does That Even Mean?
Most hotels are marketed to a specific group: travelers. Not Baby Boomer travelers or Gen X travelers or millennial travelers—but all travelers. But a new hotel brand called Moxy has been specifically “designed to capture the …
4 New Ways Travelers Are Being Tempted Into Spending More
Travelers naturally get agitated when they’re asked to pay for services that used to be provided at no extra charge—airline baggage fees being the most obvious example. While price hikes and new fees are rampant in the travel …
