What’s in a name? One study shows that in terms of wine, the name on the label can have a big impact on how much drinkers enjoy the taste—as well as how much they’re willing to pay. Wine enthusiasts report higher levels in both …
marketing
Hey Buddy, Got Any Eye Shadow I Can Borrow?
At first blush, the idea of makeup products for men sounds laughable. And yet men’s cosmetics and grooming products are among the fastest-growing segments in the beauty industry. What’s key to rising sales is that the M word is …
Don’t Let a Slow Website Drive Away Customers
A website is the public face of your business, and it’s also your best marketing tool, so you need to get it right.
How Celebrity Endorsements Can Backfire
Celebrities obviously bring attention to the products they endorse. That’s why manufacturers, retailers, and brands are willing to drop millions to get celebs as spokespeople. Yet a new study shows that sometimes, the celebrity …
Consumer Overload: Why We Tune Out Info & Services That Are Supposed to Help
Who would want to ignore great deals, the chance to improve goods in the marketplace, and information that’s supposed to protect us from rip-offs and unsafe products? It turns out a lot of us would—because we’re swimming in an …
More Troubles for JCPenney: Top Executive Departs Amid Sales Slump
Ron Johnson was brought in as JCPenney’s new CEO last year largely due to his experiences with two of the most phenomenal success stories in retail in recent history: Target and Apple Store. What does it mean that Johnson’s …
Next Frontier of Consumerism: Couch-Potato Shopping
How to Get Positive Customer Feedback
Every small business wants glowing reviews from its customers. According to a new book, the best way to get them may be to make sure you maintain your integrity.
The Blurring Line Between Cheap and Luxury Cars
Pickup trucks are being sold with heated steering wheels and snakeskin leather accented interiors. Middle-of-the-road cars like the Ford Fusion come with sport-stitched leather-trimmed 10-way power seats. Even Kia, which has won …
Can You Sue a Store for Having Too Many Sales?
There’s a good argument to be made that when a store’s merchandise is always on sale, it’s never really on sale. The retailer is just employing fake prices that no one ever pays. The prices exist only to make discounts seem …
Online Video Marketing: This Time It’s Personal
Have you considered incorporating online video into your business marketing strategy? It’s an effective marketing tool, and one that analyst Laurie McCabe thinks small businesses should use more.
Even the Economy Can’t Escape the ‘Zombie Apocalypse’
Braaains — as in, have we collectively lost ours? Yes, the recent instances of drug- or psychosis-fueled cannibalism are horrific, but suddenly everyone seems to be obsessed with the reanimated dead. The buzz got so loud that …
