We’ve all heard that it is better to give than receive. During the holiday shopping period, there’s a new twist to this old …
marketing
‘Sandy Sales’: After a Tragedy, How Soon Is Too Soon to Go Shopping?
In the aftermath of Hurricane Sandy, we’ll be greatly in need of consumers to get back to their free-spending ways to put the economy back on track. But while millions are still coping with destruction, death, and power outages, the idea of hosting a hurricane-themed sale is perhaps in bad taste.
Why You Need a Great Logo
Your logo is often the first impression you make on potential customers, so make sure it’s a good one.
Cars for Comic Book Geeks? Curious Auto-Selling Strategies from Kia, Toyota
It’s unlikely that Batman or Bruce Wayne would ever be seen driving a Kia. The practical, commuter brand just wouldn’t be rugged (or bulletproof) enough to suit Batman’s crime-fighting activities, and Kia’s reputation for …
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
Save Big Bird! Will Romney’s Threats Wind Up Boosting PBS Fundraising?
Mitt Romney’s comment directed at PBS during a presidential debate could present an opportunity for public broadcast to reach out to donors
Voting for Beer? Odd Election-Related Marketing Promotions
What do coffee, cookies, beer, airline flights, and organic tea have to do with the upcoming presidential election? Nothing whatsoever, really. But nowadays any major event—even one that’s potentially alienating, like the 2012 …
Study: Posts on Facebook Almost Never Lead to Retail Sales
Social media has been described as having an “enormous influence” on consumer behavior. A 2011 Nielsen study found that roughly one-quarter of all time spent by Americans on the web is devoted to sites such as Facebook, Twitter, …
Mobilizing Your Brand Advocates
Your best customers and biggest fans could be your biggest marketing advantage – if you know how to use them.
Nothing Special about Retailers’ Early ‘Black Friday,’ ‘Cyber Monday’ Specials
There is only one true Black Friday (the day after Thanksgiving), and one Cyber Monday (the Monday after that). But that hasn’t stopped retailers from using the terms—which have evolved into serving as catnip for shoppers—to apply to all sorts of other sales and promotions throughout the year. Often, though, the deals are a dime a dozen.
Why the New Ford Fusion Is the Most Important Car, Like, Ever
The 2013 Ford Fusion is just a car. It’s got four doors, four wheels, seating capacity for five, and a starting price of $21,700. There are lots of cars like this on the road. So why is everyone saying the new Fusion is much more …
What Was Restoration Hardware Thinking Putting Out a 992-Page Catalog?
Last fall, some questioned the wisdom of Restoration Hardware’s printing and distributing what was then it’s largest-ever “Source Book”—a 616-page glossy, beautifully photographed and designed catalog loaded to the brim with …
