This past spring, Markus Rauschnabel began to notice that his Westchester neighbor, a new mom, was receiving tons of Amazon packages in the mail. It reminded Rauschnabel, a father of three, what his own wife went through when she had a newborn: long days trapped at home without even a minute to run to the store. “I had an epiphany that maybe we can help moms at home so they can discover products before they have to buy them,” says Rauschnabel. “Half of what my neighbor orders goes back unless it’s diapers.”
Back in August, I wondered if the credit card companies might be getting their groove back because it seemed like after a precipitous fall-off, the number of solicitations they send to our mailboxes was beginning to level off. Well, I was wrong, and credit card mail volume, as tracked by the research firm Synovate, resumed [...]
