Goldman Sachs, the most powerful investment bank on Wall Street, is getting into the social media game. In a job posting on the company website, the bank said the ideal candidate will be responsible for “monitoring online conversations and participating in those conversations to build brand visibility and thought leadership.” It’s just the latest step in an image campaign launched by newly-installed PR honcho Jake Siewert designed to rehabilitate the company’s image after years of public scorn in the wake of the financial crisis.
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