Social media has been described as having an “enormous influence” on consumer behavior. A 2011 Nielsen study found that …
How Different Generations of Americans Try to Find Work
Do millenials approach the job hunt differently than their older counterparts in Gen X or the Baby Boom generation? It turns out that they do, sometimes in surprising ways. For one thing, despite the fact that millennials are …
Does Not Having a Facebook Page Make You ‘Suspicious’ to Employers?
Remember when the debate over “shoulder surfing” — that is, companies requiring job applicants to log into their social-media accounts so the interviewer could examine the applicant’s page in full — flared up earlier this …
Why the Market Loves LinkedIn — and Hates Facebook
LinkedIn trumps Facebook on vision and karma—and investors don’t mind that it’s so much more expensive
How LinkedIn Makes Money Off Your Resume — And Why That’s Good For You
Today LinkedIn serves hiring managers as much as it serves job seekers. Companies are paying big bucks for the right to look at your profile, whether you’re on the job market right now or not.
How Recruiters Use Social Networks to Make Hiring Decisions Now
By now, we’ve all heard about how employers scope out the Tweets and Facebook profiles of job seekers to winnow down the field of applicants. But job seekers may be surprised to hear just how many recruiters now use social media …
Somebody’s Gotta Get Hired, Right? 6 Tips to Help New Grads Land Job Offers
It’s been reported that more than half of the nation’s recently minted college graduates are either jobless or underemployed. That’s the highest percentage in over a decade. Some grads, though, have landed their dream jobs with …
7 Twitter Accounts Goldman Sachs’ New Social Media Guru Must Follow
Goldman Sachs, the most powerful investment bank on Wall Street, is getting into the social media game. In a job posting on the company website, the bank said the ideal candidate will be responsible for “monitoring online …
LinkedIn Will Outlive Facebook. Here’s Why
Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.
You’re Wasting Time at Work Right Now, Aren’t You?
If you’re blowing off meetings and turning in projects late, blame Facebook. A new survey pegs the social networking giant as the top reason so many of us are mentally checked out during the workday.
LinkedIn Founder Reid Hoffman: How to Build Your Career in the Networked Economy
Reid Hoffman knows a thing or two about networking. Not only did he launch one of the most successful Internet companies of the past decade, LinkedIn, the social network for professionals, but he’s developed a formidable network of his own, one that’s given him the opportunity to invest such high-flying Internet start-ups as Facebook and …
Real Estate’s in the Tank? Not in the Land of IPOs
It’s been what my grandmother would call “a month of Sundays” (i.e., a long, long time) since we’ve heard of a local housing market that wasn’t in the doldrums. In fact, much of the country is now officially in the …
