To save money, create a more simplified shopping experience, and potentially even increase sales, Walgreens, Kroger, Wal-Mart, and other stores are whittling down the options on their shelves. It’s a move that most consumers appreciate, at least in theory: Now they only have to consider 187 varieties of shampoo, rather than 248. But if …
Kroger
Are You Mental? Retailers Try to Understand (and Exploit) the ‘Recession Mentality’
Is the recession over? It doesn’t really matter. Retailers and manufacturers realize that frugality will be the rule at least for the near future, and they’re trying to figure out how to reach the newly cautious, newly vigilant consumer.