Kroger

Boo Berry Is No Substitute for Franken Berry

To save money, create a more simplified shopping experience, and potentially even increase sales, Walgreens, Kroger, Wal-Mart, and other stores are whittling down the options on their shelves. It’s a move that most consumers appreciate, at least in theory: Now they only have to consider 187 varieties of shampoo, rather than 248. But if …

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