The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Kraft
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
Food Stamps: More Benefit to Big Food Than to the Poor?
The federal government is spending millions to encourage more Americans to apply for food stamps, or rather the Supplemental Nutrition Assistance Program (SNAP), which replaced food stamps. Ads paid for with tax dollars are …
Maybe Pet Spending Isn’t Recession-Proof After All
Throughout the worst of the economic crisis and a post-recession era bogged down by uncertainty and high unemployment, consumer spending on pets remained strong. In surveys, owners said they refused to spending on their dogs …
All New Packaging! Less Food! Same Price! What a Deal!
It would be one thing if food companies acknowledged that due to rising costs, products had to be shrunk to avoid price increases. But the latest marketing gimmickry barely acknowledges shrinking products at all—and instead calls attention to the idea that smaller packages and less food is better for the environment and healthier for …
Kraft Mag & Outrage
Food & Family, a magazine put out by Kraft Foods that features Kraft products and is mailed to 10 million Kraft Food consumers, used to sent out for free. Not anymore. Subscribers are now being asked to fork over $14 a year for what many folks consider little more than a marketing tool to sell Kraft food.
